Shah Rukh Khan adds another feather to his cap

The latest buzz in tinsel town is that Bollywood superstar Shah Rukh Khan has become the first actor on whom a comic book has been launched.

With this SRK adds another feather to his cap. A favorite amongst brands, a renowned toothpaste brand Pepsodent is trying to come up with new ideas to make the best use of King Khan’s popularity.

With an aim to immortalize the superstar, the makers of the toothpaste brand have introduced a comic book starring King Khan. In the ad Pappu and Papa, Shah Rukh Khan is seen playing the role of a father teaching his son the necessity of brushing teeth regularly.

A source from the marketing team at Unilever stated “The ads are targeted towards parents and more so towards kids. Being equally popular with both the groups, Shah Rukh was the best option.”

The source said further, “The ad has been receiving great feedback ever since it went on air and the comic book idea is an extension of the brand’s promotional plan.”

The source added “Fortunately, even in this day and age of PSPs and computer games, comic books are still hit with kids and therefore the content from the ad has been used in the comic format to attract the little consumers’ attention.”

News Source: http://www.bollypatrika.com/2011/04/15/shah-rukh-khan-adds-another-feather-to-his-cap/